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— Bernie Ecclestone"[Olympics] obviously, is not the easiest thing to do, and nobody makes any money out of. Yet, for the small amount of money they could [invest] in a Formula One race, they don't want to do it."
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Taking your first title is much more complicated and more difficult; it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
— Niki Lauda
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Lewis [Hamilton] is a hero in the UK. The British love Formula One. Sebastian (Vettel) is also not doing much for F1. People hardly recognize him on the street.
— Bernie Ecclestone
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